The Power of Identity: A High Performance Journey [Timestamp: 00:00]

"You're not a C student. You're an A student."

These nine words, spoken by a mother to her third-grade son, sparked a transformation that would reshape the trajectory of one of mortgage industry's most influential leaders. Alec Hansen, now CMO of Loan Depot, shares how this pivotal moment laid the foundation for his remarkable journey from a bullied kid to national #1 closer.

The Identity Imprint [Timestamp: 02:48]

"What she gave me, the gift she gave me was she started to imprint identity on me," Hansen reveals. "And over time, that identity started to become what I believed I am." This powerful insight unlocks a fundamental truth about high performance: our achievements are ultimately shaped by our self-perception.

Breaking Down the High Performance Blueprint:

1. The Power of Consistent Action [Timestamp: 04:15]

• Showed up at 8:15 when others arrived at 10:00

• Stayed until close while others left at 3:30

• Achieved #1 national rookie status through relentless consistency

2. Redefining Rejection [Timestamp: 10:01]

• Transformed cold calls into relationship building

• Built connections through presence, not pitches

• Created organic opportunities through authentic engagement

3. The Modern Sales Evolution [Timestamp: 36:02]

• Eliminated business cards entirely

• Established omnipresence across digital platforms

• Focused on being instantly findable through Google

4. The Accountability Revolution [Timestamp: 31:13]

• Lost 55 pounds in 100 days through public accountability

• Posted daily progress despite personal doubts

• Leveraged public commitment for unstoppable motivation

The High Performance Formula [Timestamp: 07:36]

Hansen's success framework combines three essential elements:

1. Grace for yourself

2. Long-term mentality

3. Short-term impatience for results

Implementing the Blueprint:

1. Identity Formation

• Identify your core beliefs

• Create supporting evidence

• Reinforce through consistent action

2. Digital Presence Mastery

• Establish presence on key platforms

• Create valuable content consistently

• Engage authentically with your network

3. Accountability Systems

• Make public commitments

• Document your journey

• Leverage "fear of shame" productively

Key Takeaway: "Hard work and consistency beats everything all the time, every time." - Alec Hansen

Ready to transform your performance? Book a strategy call: https://bit.ly/perform-to-transform

Keywords: high performance, identity formation, sales success, digital presence, accountability, consistency, personal development, professional growth.

About the Author: Nathan Newberry helps elite business owners implement AI in sales, marketing, systems, and models to build rapidly successful brands. He specializes in helping founders implement Sell By Chat strategy to buy back their time and double their revenue within 6 months using his Elite Sales Model.